Start, Build and Grow Your Social Enterprise.

Meet industry experts who will teach you to grow your business quickly and confidently. No more overwhelm or confusion; lots more action!

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Business_value_measurement

Operating to benefit a social, environmental, or cultural cause, it is important for social enterprises to measure and report their business impact. This bundle introduces users to the foundations of impact measurement, data management, and measuring social, business, and environmental performance. Showing the good work your social enterprise does is an essential component of stakeholder relations, accessing capital, and business planning.  Impact Measurement 101: This course looks at the indicators and tools that exist to track a business's social impact - how individual lives are being transformed. Upon completion, users will be able to flag indicators and approaches that are relevant to the enterprise, prioritize and define the steps of implementation, and identify social outcomes and they ways you may be contributing to these outcomes. Measuring Social Impact: For social enterprises that have social justice or social inclusion mandates, it can be challenging to track your social impact in terms of how individual people’s lives are transformed. Users will learn how to identify social outcomes and how to measure their ability to engage individuals who are marginalized. Measuring Business Performance: This course will help you to identify a set of indicators that you could apply in your social enterprise that relate specifically to sales and marketing, human resources, as well as to other aspects of your operations and to organizational sustainability. Users will also develop a sales funnel for their sales process and learn how to calculate conversion ratios. Measuring Environmental Performance: Through new products, services and ways of doing business, social enterprises are reducing negative environmental impacts and helping to create a more sustainable economy. This course will examine what aspects of environmental impact may be useful to track, how to track them (eg, Eco/Carbon Calculators), and users will identify environmental outcomes and ways they may be contributing to them. Better Data Management: Data collection and management is an integral part of managing operations, whether it is in a business, non-profit or social enterprise. Working out how to do this effectively and efficiently, can ensure that you have the information on hand, when you need it, without headaches. This course focuses on how to improve data collection processes that you already have in place as well as how to critically evaluate and buy new systems, including calculating a return on investment. (straight copy and paste, I can't possibly word it any more concise) Theory of Change and Logic Model: The purpose of this course is to introduce the concepts of social impact measurement - what it is, when to use it, and how to get started using a basic form for your enterprise.  This course will leave you with a clear idea of how to use a logic model and theory of change - simple tools to help and name and measure the social impact you intend to measure, the activities you will use to get there, the measurements you will use, and the short, medium and long-term outcomes that will indicate you are successful. Read More

Prototyping_(2)

This bundle is similar to the free "Power Your Pitch" bundle available to all users on the Social Enterprise Institute site, however this bundle has been tailored to the needs of non-profits.  The courses offered are: Organization Readiness - what skills, equipment, resources are currently available to develop a social enterprise?  What social impact must the enterprise achieve to align with the goals of your organization? Opportunity Identification - After taking stock of what resources, skills, and opportunities are available to the organization, a group brainstorming session can be help to generate the best ideas for the community and the organization.  Tools are introduced to help the team to thoughtfully evaluate and choose the best idea or ideas to pursue. Social Impact Canvas (also called the Success Equation) - Although this can be taken at any time throughout the process to outline the organization's overall goals, the Social Impact Canvas helps your team to identify what ultimate impact they want to make with the social enterprise, and how they will both achieve and measure that impact. This is a working document; participants may edit they document throughout the process of building their enterprise. Social Business Model Canvas - The SBMC is a great tool to help a team walk through the major steps of developing a social enterprise; it shows 9 different parts of the business planning process, and how they relate to one another.  Participants leave this session feeling like they understand what's required to start the social enterprise, and where gaps in skills or resources may exist.  This is a working document; participants may edit they document throughout the process of building their enterprise. Build the Team - This course offers a quick but thorough overview of what kind of people you want on your team to help you build the enterprise.  Leave having identified a robust group of people you need on your team that you can now contact to begin speaking to. Making the Pitch - helpful not only for getting funding, but securing skilled board members and team members, this course walks you through the 10 most important components of a pitch deck.  It also helps you to identify the audience you want to pitch to, and tailoring your pitch to them. Read More

Online_marketing

Increasingly, online marketing has become a significant business activity to promote the services, products, and impact one offers. There are a variety of platforms available for businesses to engage with customers, both current and future, as well as the greater community they operate within. Successful marketing strategies must consider how users use and engage through each platform, and tailor their communication approaches accordingly. This bundle  introduces learners to the importance of organizational branding and how to market their business across major social media sites. Brand Strategy for Social Enterprises: Brand strategy is a fundamental business concept that is often misunderstood yet it is critical to the success of an organization. Social enterprises are unique in that the alignment of mission and brand should be very strong. This course teaches key concepts in brand strategy and actively guides participants through the development of brand strategy with exercises designed to help you think about all the critical inputs. Participants will walk away with an understanding of brand strategy and a platform for their brand. Organizational Branding: All organizations and social enterprises have a brand that they have to manage and promote…or create. They might also have a brand they have to refine, or maybe even repair. Branding is about much more than logos and taglines (although those are important). It’s about an organization’s identity, and about earning the ‘reputation’ you need in order to fulfill your mission. Introduction to Online Marketing: After completing this learning module, learners will have a deep understanding of the role that online marketing plays in the world of social enterprise. The intent of this course is to arm attendees with insights that will help them utilize online technologies to generate leads, visits and clients. Facebook Marketing: After completing this learning module, learners will have a clear understanding of the role that Facebook marketing can play in connecting with their target audience. In addition, they will understand the marketing opportunities that exist on this channel and which of these of these will better serve their goals and objectives. Instagram Marketing: After completing this learning module, learners will have a clear understanding of the role that Facebook marketing can play in connecting with their target audience. In addition, they will understand the marketing opportunities that exist on this channel and which of these of these will better serve their goals and objectives. Twitter Marketing: After completing this learning module, learners will have a clear understanding of the role that Twitter can play in connecting with their target audience. In addition, they will understand the marketing opportunities that exist on this channel and which of these will better serve their goals and objectives. Read More

Prototyping_(1)

This series follows the “Power Your Pitch” free video series. This series, called Pitch to Profit^3 (profit for people and the planet), will help you take what you learned in the first series, and expand on it in order to formulate a plan to give to funders, whether that be government, financial institutions, or private lenders.  Leave the session knowing how to plan for the risk of your social enterprise - and each step of the business planning process.  Read More

8._making_the_pitch_(josh)_new_(1)

The Power Your Pitch bundle is designed for beginners (or those with a new social enterprise idea).  It will take you through all the steps you need in order to get specific about the problem you're addressing, test the idea, find and interview customers, and start building your enterprise.   Read More

Product_design

As you start to envision the product or service you wish to bring to market, there are a number of steps and considerations that help create a success launch. This bundle introduces users to design thinking and prototyping, market research and pricing for impact and profit, as well as channeling and enterprise promotion. For any launch, proper promotion and market knowledge is equally as important as having a well-designed product or service. Prototyping: Start-ups are not like existing companies. When a company has an idea it already has customers and resources to run the product development cycle. A start-up must focus on pure customer development. Getting product / market fit right as early as possible is critical for a start-up so it doesn't burn out of cash. This requires walking a razor's edge of prototyping, shipping and iterating. Market Research: After completing this learning module, learners will be able to draft effective, concise, and meaningful market research questions to be used in surveys, questionnaires, focus groups, interviews and other primary market research). The course helps participants define what they need to know, avoid common pitfalls and mistakes, and actually draft a set of questions to guide the development and promotion of their business. Pricing for Impact and Profit: How do you put a price on transformational change? This course introduces non magical, yet effective techniques to price your product or service to maximize both social impact and financial sustainability. We will help you identify important information about your business to allow you to make informed, strategic and effective pricing decisions: know your costs, estimate your value in the market, and even determine why and when you might like to charge some people a little and some a lot. Promoting Your Social Enterprise: Explore, understand, and apply the promotions component of the “4 P’s of Marketing.” At the conclusion of this course you will be able to make strategic and effective choices on how to promote your products and services. Learn about market segmentation techniques to position your offering for each customer segment. Understand how and when to use your social value proposition in your promotions. Channels: After completing this learning module, learners will understand what a “channel” is and will recognize the importance of developing an effective channel strategy. They will receive a high-level introduction to popular channels and will learn how to identify and test different channels while maximizing their ROI and avoiding costly mistakes.  Design Thinking: This course introduces the design thinking process of solving a problem creatively, and how to use those problem-solving techniques to get at the core of the customer problem. Additionally, design thinking gets you to think about the development of your enterprise in necessary social and environmental contexts. You will examine multiple examples of processes used to interact with the individuals impacted by the problem. Read More

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